Breaking into Data Science or Digital Marketing as a fresher can feel challenging. But here’s the secret: most resumes never reach a recruiter’s desk because they get filtered out by ATS (Applicant Tracking System) software.
An ATS-friendly resume ensures your skills and achievements are seen by both the machine and the hiring manager.
At Stack Centre, we guide students to build ATS-optimized resumes that highlight projects, skills, and certifications in the right way.
✅ What is an ATS-Friendly Resume?
ATS (Applicant Tracking System) is a software recruiters use to scan resumes for keywords and formatting. If your resume doesn’t include the right terms or has unreadable layouts, it gets rejected automatically.
Key rules for ATS resumes:
- Simple format (no fancy graphics or tables).
- Standard fonts (Arial, Calibri, Times New Roman).
- Use job description keywords.
- Save as .docx or PDF (text-based).
Top Resume Tips for Freshers in Data Science & Marketing
1. Use Keywords from Job Descriptions
ATS looks for specific keywords. Tailor each resume by scanning the job ad.
- Data Science keywords: Python, SQL, Machine Learning, Power BI, Data Visualization.
- Marketing keywords: SEO, Google Ads, Social Media Strategy, Analytics, Content Marketing.
💡 Example: Instead of “Worked on SEO,” write “Optimized on-page SEO using keyword research, improving ranking by 30%.”
2. Showcase Projects as Experience
Even without work experience, projects can count as “experience” if written well.
- Data Science project: “Developed a machine learning model to predict sales with 85% accuracy using Python.”
- Marketing project: “Designed a digital campaign increasing Instagram engagement by 200% in 2 weeks.”
📌 Use measurable results — ATS values numbers.
3. Stick to a Clean One-Page Format
ATS cannot read:
❌ Columns, text boxes, icons, images.
✔ Use a single-column layout with headings:
- Summary
- Skills
- Projects
- Education
- Certifications
4. Use Action Verbs and Numbers
Make every line impactful with strong verbs.
- “Analyzed 1M+ rows of customer data in SQL.”
- “Optimized Google Ads campaigns, reducing cost-per-click by 20%.”
Numbers = ATS-friendly + recruiter-friendly.
5. Certifications Matter
ATS often looks for certifications as keywords. Add them in a separate section.
- Data Science: Python (Stack Centre), Tableau, Power BI.
- Marketing: Google Ads, HubSpot, Stack Centre Digital Marketing Certification.
6. Save in ATS-Compatible Formats
Always save your resume as:
.docx(best for ATS).pdf(if text-based, not image-based)
📌 Sample ATS-Friendly Resume Format for Freshers
Name | Contact | LinkedIn | GitHub/Portfolio
Summary
Motivated fresher in Data Science & Digital Marketing with hands-on project experience in machine learning, SEO, and analytics. Skilled in Python, SQL, Google Ads, and Power BI. Seeking to contribute to innovative projects in a dynamic organization.
Skills
- Data Science: Python, SQL, Machine Learning, Power BI
- Marketing: SEO, Google Ads, Social Media Strategy
- Soft Skills: Problem-solving, Communication, Teamwork
Projects
- Built predictive model for e-commerce sales (Python, SQL).
- Developed SEO content plan improving organic traffic by 40%.
- Designed social media campaign increasing engagement by 200%.
Education
- Bachelor’s Degree – [Your University], Year
Certifications
- Stack Centre Data Science Certification (2025)
- Google Ads Certification (2025)
🎯 Final Thoughts
Your resume is your first job application tool. By making it ATS-friendly, you ensure your skills in Data Science or Digital Marketing are not lost in the hiring process.
At Stack Centre, we train students to not only master technical and marketing skills but also to build resumes that pass ATS filters and impress recruiters.
📞 Call to Action
👉 Want an ATS-ready resume template?
Join Stack Centre’s training programs and get career support + resume building sessions.
📩 Contact Stack Centre | 📞 +91 9946886681